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Secure Widgets for Business: A Spotlight on
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Online Retail
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| Highlighting specific benefits and challenges for retailers, this industry report focuses on how widgets directly impact customer engagement in the online retail market. |
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| The report provides a comprehensive overview and analysis of industry trends, analyst perspectives, business use cases, and market statistics. |
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| The report identifies a number of key conclusions and recommendations to retailers: |
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Widgets allow online retailers to provide a compelling, uniform customer experience across all online channels – desktop, web, and mobile. A uniform user experience across all online channels drives customer engagement and thusly increases the level of sales.
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Secure widgets enable online retailers to incorporate three key elements of successful online marketing – targeting, action (purchasing), and feedback. |
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Widgets provide a free channel for online advertising and promotion. The conversion rates of ads soar when incorporated in secure widgets that allow customers to purchase products or manage their credit accounts, because these ads are highly‐targeted and viewed in an opt‐in, receptive channel. |
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Secure widgets offer a way to meet customers where they spend their time; on their desktop, on the web or on mobile devices, and thus advances the vision of “anytime, anywhere” business. |
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An effective widget strategy incorporates a secure “write-once, run-anywhere” approach, in order to be widely-available, scalable, and future-proof. |
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| You can now access this report for free, and learn why online retailers are turning to social media such as Facebook, iPhone, desktop gadgets, web-based widgets, blogs and RSS, to generate business opportunities. |
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| This report is part of WorkLight's "Web 2.0 for Business Report Series", now available for free download: |
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| For more information, contact us at info@worklight.com . |
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