﻿<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<rss version="2.0"><channel><title>WorkLight News</title><description>Read what is new and exciting with WorkLight. WorkLight consumerizes the corporate computing experience, by making popular consumer services like iGoogle, MS Live, Netvibes, RSS, and Facebook "enterprise-ready."</description><link>http://www.worklight.com/</link><docs>http://blogs.law.harvard.edu/tech/rss</docs><language>en-us</language><pubDate>Wed, 19 Dec 2007 16:00:00 GMT</pubDate><image><url>http://www.worklight.com/RSS/worklight_logo.jpg</url><title>WorkLight News</title><link>http://www.worklight.com/</link><width>111</width><height>43</height></image><item><title>New Analyst White Paper Describes How Serendipity Technologies WorkLight Can Consumerize the Enterprise with Web 2.0 Benefits</title><description>Serendipity Technologies Inc., a provider of Enterprise 2.0 software products that consumerize the enterprise application experience, today posted to its Web site, an IDC white paper sponsored by Serendipity that identifies the critical importance of simplifying data access in improving enterprise productivity. The white paper states that &amp;quot;Serendipity's vision and its WorkLight solution are an interesting contribution to the enterprise's ongoing search for the best tools to make information workers more productive.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=65</link><guid isPermaLink="false">item001</guid><pubDate>Wed, 14 Feb 2007 18:52:23 GMT</pubDate></item><item><title>Serendipity Technologies Opens U.S. Offices; David Yavin Appointed President of U.S. Operations</title><description>Serendipity Technologies Inc., a provider of Enterprise 2.0 software products that consumerize the enterprise application experience, today announced that David Yavin has joined the company as president of Serendipity U.S. operations. The company s new Boston presence will better serve the American audience and tighten the company's business partnership framework.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=67</link><guid isPermaLink="false">item002</guid><pubDate>Tue, 20 Feb 2007 18:51:17 GMT</pubDate></item><item><title>Under the Radar Showcases WorkLight's Secure Web 2.0 Technologies to Improve Worker Productivity</title><description>Serendipity Technologies, provider of secure, Web 2.0 solutions for the enterprise, today announced that it has been selected to present its product, WorkLight, at the Under the Radar Why Office 2.0 Matters conference in Mountain View, Calif.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=68</link><guid isPermaLink="false">item003</guid><pubDate>Mon, 05 Mar 2007 18:50:05 GMT</pubDate></item><item><title>WorkLight and Teqlo Bring Together the First Secure Integration of Mashups and Enterprise 2.0 Servers</title><description>Serendipity Technologies WorkLight, an Enterprise 2.0 software product that consumerizes the enterprise application experience, and Teqlo, a mashup platform provider, today announced a partnership that enables the first secure integration between a mashup platform and an Enterprise 2.0 server. This cooperation offers business people, for the first time, the ability to create secure enterprise application mashups for protected enterprise data without having to write any code.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=69</link><guid isPermaLink="false">item004</guid><pubDate>Tue, 20 Mar 2007 18:48:00 GMT</pubDate></item><item><title>WorkLight Selected As Top Software Innovator by Sand Hill Group</title><description>WorkLight announced it was selected by Sand Hill Group for Innovation Showcase, which spotlights innovators in the enterprise software industry. Shahar Kaminitz, WorkLight founder and CEO, will present in the Innovation Showcase Theater at Software 2007. CMP Technology s Software 2007 theme is Powered by Innovation and will be held at the Santa Clara Convention Center on May 8-9, 2007. In its fourth year, Software 2007 is expected to attract more than 2,000 software CEOs, VPs, CIOs, venture capitalists, private equity partners, investment bankers, press and analysts, and industry professionals.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=73</link><guid isPermaLink="false">item005</guid><pubDate>Mon, 16 Apr 2007 18:21:15 GMT</pubDate></item><item><title>New White Paper Outlines Dangers and Security Pitfalls Associated With RSS Deployment</title><description>WorkLight, an Enterprise 2.0 company, announced today the availability of a white paper that provides a guide to the dangers and challenges associated with using Really Simple Syndication (RSS) to deliver secure or protected data. The paper provides valuable information that companies need to consider when contemplating an RSS deployment.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=74</link><guid isPermaLink="false">item006</guid><pubDate>Tue, 01 May 2007 18:00:00 GMT</pubDate></item><item><title>WorkLight Connects With Innovators at Software 2007</title><description>WorkLight will showcase its flagship WorkLight product in the Innovation Showcase Theater at Software 2007 today. The conference, which spotlights leaders and trendsetters in the enterprise software industry, attracts an audience of enterprise innovators who are looking for ground-breaking business solutions.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=75</link><guid isPermaLink="false">item007</guid><pubDate>Wed, 09 May 2007 18:00:00 GMT</pubDate></item><item><title>WorkLight Unveils New Version of Flagship Product - Accessibility of Enterprise Application Data Via Consumer-Oriented Services Delivers Competitive Advantage to the Enterprise</title><description>WorkLight, an Enterprise 2.0 company, today announced the general availability of version 1.1 of its flagship WorkLight product. WorkLight is a server-based product that extends the reach of enterprise applications to allow non-technical staff and customers to access the application data they need to do their jobs. WorkLight makes application data accessible via consumer-oriented services and tools like RSS, personalized home pages, widgets and gadgets, social bookmarking and others.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=76</link><guid isPermaLink="false">item008</guid><pubDate>Tue, 22 May 2007 18:00:00 GMT</pubDate></item><item><title>WorkLight Announces New Retail Bank Solution. Customers Can Now Securely Access Account Information Using Web 2.0 Tools</title><description>WorkLight, an Enterprise 2.0 company, today announced the immediate availability of a new offering developed specifically for financial institutions. This server-based software product will be demonstrated at the 10th annual The Future of Retail Banking Conference, currently being held in London. The new WorkLight solution lets retail banks, for the first time, offer customers secure access to account and transaction information using common consumer technologies, like RSS, gadgets/widgets, personalized home pages, and others. Examples of such information include up-to-date account balances, latest account and credit card transactions, recent changes to portfolios and notification of timely investment opportunities.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=80</link><guid isPermaLink="false">item009</guid><pubDate>Wed, 06 Jun 2007 18:00:00 GMT</pubDate></item><item><title>WorkLight Unveils Employee Self-Service for Enterprise Applications at Enterprise 2.0 Conference</title><description>WorkLight, an Enterprise 2.0 company, today announced the availability of a self-service capability to access enterprise application data. For the first time ever, employees themselves personalize their application user experience, just like they do at home with publicly-available information, but within their existing corporate security framework. WorkLight will be demonstrating this capability at this week's Enterprise 2.0 Conference, being held in Boston, MA.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=81</link><guid isPermaLink="false">item010</guid><pubDate>Tue, 19 Jun 2007 14:00:00 GMT</pubDate></item><item><title>WorkLight Honored with Computerworld Magazine 2007 Horizon Award</title><description>WorkLight, an Enterprise 2.0 company, today announced that International Data Group's (IDG) Computerworld magazine, the premier source of IT industry news and analysis, selected WorkLight as an honorable mention for its third annual Computerworld Horizon Awards for cutting-edge technologies.</description><link>http://www.computerworld.com/action/article.do?command=printArticleBasic&amp;articleId=296934</link><guid isPermaLink="false">item011</guid><pubDate>Thu, 30 Aug 2007 14:00:00 GMT</pubDate></item><item><title>WorkLight Announces WorkBook, A Secured FaceBook for the Enterprise</title><description>For the first time employees can communicate securely at work using a popular social networking service. WorkBook, an addition to the WorkLight 2.0 software platform currently in use by Global 500 companies, allows employees to interact with their colleagues using the hugely popular Facebook service, while eliminating the security issues that have constantly dogged organizations looking to leverage and embrace the social networking revolution.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=95</link><guid isPermaLink="false">item012</guid><pubDate>Wed, 19 Dec 2007 16:00:00 GMT</pubDate></item><item><title>WorkLight Offers Predictions for Web 2.0 in the Enterprise in 2008</title><description>Enterprise social networks and security concerns to be at the forefront of the “Consumerization of IT” in the corporate world: WorkLight, an Enterprise 2.0 company, announced today its predictions of the top trends to affect enterprises considering Web 2.0 technologies in 2008.  The company compiled its list based on extensive conversations with top executives and IT decision-makers at Fortune 500 companies, who are intent on implementing consumer-style tools in the workplace in the coming year.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=99</link><guid isPermaLink="false">item013</guid><pubDate>Mon, 14 Jan 2008 16:00:00 GMT</pubDate></item><item><title>Fortune Global 500 Executives Launch the “Secure Enterprise 2.0 Forum”</title><description>Top security experts band together to safeguard the consumerized workplace: WorkLight, an Enterprise 2.0 company, today announced the inception of the “Secure Enterprise 2.0 Forum.”  Led by senior information security executives from Fortune Global 500 corporations, the initiative will raise awareness, define industry standards and best practices, and facilitate interoperability for secure use of Web 2.0 technologies in the enterprise.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=101</link><guid isPermaLink="false">item014</guid><pubDate>Thu, 31 Jan 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight Launches WorkBook in UK to Secure Facebook for Use at Work</title><description>The United Kingdom is host to the highest number of active Facebook users outside the United States, totaling about 13% of the population, according to official records of the popular social network service. This surge is felt at work, where there is increasing demand for similar collaboration tools driven by employees. Driven by the growing demand for these tools, WorkLight, an Enterprise 2.0 company, today announced the launch of WorkBook™, a secure Facebook solution for enterprises, in the United Kingdom.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=102</link><guid isPermaLink="false">item015</guid><pubDate>Tue, 19 Feb 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight to Discuss Privacy Management for Enterprise Social Networks at Graphing Social Patterns West Conference</title><description>WorkLight, the Enterprise 2.0 company, today announced that David Lavenda, Vice President Marketing &amp; Product Strategy, will be speaking at the Graphing Social Patterns Conference West, on a panel entitled “Privacy Management &amp; Data Portability for Social Networks”. David will join moderator Dan Farber, CNET, as well as Joseph Smarr, Chief Platform Architect at Plaxo; Allen Hurff, Vice President of Engineering, MySpace; and independent consultant and contributor to Dataportability.org, Ben Metcalfe. As part of the panel, David will contribute his expertise on privacy management for Web 2.0 technologies in enterprise settings.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=103</link><guid isPermaLink="false">item016</guid><pubDate>Mon, 03 Mar 2008 09:00:00 GMT</pubDate></item><item><title>Worklight Selected As a Finalist for the Red Herring 100 Europe 2008</title><description>Red Herring today announced that WorkLight, an Enterprise 2.0 Company, was named a Finalist of Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=105</link><guid isPermaLink="false">item017</guid><pubDate>Mon, 31 Mar 2008 09:00:00 GMT</pubDate></item><item><title>Secure Enterprise 2.0 Forum Sets Course for the Future</title><description>WorkLight, an Enterprise 2.0 company, today announced the North American launch of the newly-formed Secure Enterprise 2.0 Forum.  Members attending the Forum’s inaugural US session on April 29, 2008, will address the security challenges and business opportunities presented by the introduction of Web 2.0 technologies into the enterprise. Forrester Research’s leading Web 2.0 security expert, Dr. Chenxi Wang, will keynote the event.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=106</link><guid isPermaLink="false">item018</guid><pubDate>Tue, 1 Apr 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight Selected as a Winner for the Red Herring 100 Europe 2008</title><description>Red Herring today announced that WorkLight, an Enterprise 2.0 Company, is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year. WorkLight provides secure and scalable server-based software that allows the enterprise to leverage consumer Web 2.0 tools and services that their employees currently use at home, for business purposes.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=108</link><guid isPermaLink="false">item019</guid><pubDate>Tue, 15 Apr 2008 09:00:00 GMT</pubDate></item><item><title>Secure Enterprise 2.0 Forum Holds North American Launch Event</title><description>The Secure Enterprise 2.0 Forum held its inaugural North American session today in New York, led by senior information security executives from Fortune Global 500 organizations together with WorkLight™ Inc., an Enterprise 2.0 company. Dedicated to promoting the secure use of Web 2.0 to do business, the Forum’s launch event featured Forrester Research’s top Web 2.0 security expert, Dr. Chenxi Wang.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=109</link><guid isPermaLink="false">item020</guid><pubDate>Tue, 29 Apr 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight Secures $12 Million in Series B Round Financing Led by Pitango Venture Capital</title><description>WorkLight Inc., an Enterprise 2.0 company, today announced that it has closed a series B round of funding totaling $12 million led by Pitango Venture Capital, Israel’s largest VC.  The company’s second round of financing also represents a renewed commitment from Genesis Partners, Index Ventures and Shlomo Kramer, a world renowned security expert and Imperva CEO.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=110</link><guid isPermaLink="false">item021</guid><pubDate>Wed, 30 Apr 2008 09:00:00 GMT</pubDate></item><item><title>Customers Seek Secure Banking with Web 2.0 Tools</title><description>Research released today by WorkLight indicates a strong desire for Web 2.0 banking tools among customers.  The company, which enables secure use of consumer Internet tools for business, revealed that a staggering 1 in 4 Facebook users would consider leaving their bank to be able to obtain online banking through Web 2.0 gadgets.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=113</link><guid isPermaLink="false">item022</guid><pubDate>Wed, 3 Jun 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight Announces Strategic Relationship with Microsoft to Bridge Microsoft Office SharePoint Server 2007 with Consumer Web 2.0</title><description>WorkLight today launched a new product that allows employees, for the first time, to securely access and update Microsoft Office SharePoint Server 2007 information using popular Internet consumer tools. Titled WorkLight for SharePoint, the new offering combines the consumer web experience and  Office SharePoint Server 2007 to deliver secure, enterprise-class collaboration tools with an easy-to-use interface of familiar tools like Windows Live, iGoogle, Facebook, and others.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=64&amp;pageid=114</link><guid isPermaLink="false">item023</guid><pubDate>Wed, 9 Jun 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight Selected by AlwaysOn as an AO Global 250 Winner</title><description>WorkLight™ Inc., an Enterprise 2.0 company, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners.  Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. WorkLight was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz..</description><link>http://www.worklight.com/currentPage.aspx?catid=64&amp;pageid=124&amp;Category_Parent=30</link><guid isPermaLink="false">item024</guid><pubDate>Thu, 17 Jul 2008 09:00:00 GMT</pubDate></item><item><title>Secure Enterprise 2.0 Forum Outlines Top Security Challenges for Business with Web 2.0 at Open Group Conference</title><description>WorkLight™ Inc., an Enterprise 2.0 company, today announced that the Secure Enterprise 2.0 Forum will be addressing security issues surrounding consumer Web 2.0 adoption for business at The Open Group Conference, held this week in Chicago.  Forrester Research’s foremost Web 2.0 security expert, Dr. Chenxi Wang, will be speaking at the event.</description><link>http://www.worklight.com/currentPage.aspx?catid=64&amp;pageid=125&amp;Category_Parent=30</link><guid isPermaLink="false">item025</guid><pubDate>Wed, 23 Jul 2008 09:00:00 GMT</pubDate></item><item><title>Sunil Sampat to Join WorkLight as VP Sales for North America</title><description>WorkLight® Inc., an Enterprise 2.0 company, today announced that Sunil Sampat, a 15 year technology industry veteran has joined its team as Vice President, Sales for North America.  Mr. Sampat’s appointment to head WorkLight’s North American sales team comes in response to the burgeoning demand for secure Web 2.0 solutions for business.  A recent Forrester report estimates that companies will spend $1.2 billion for Enterprise 2.0 solutions in 2009.</description><link>http://www.worklight.com/currentPage.aspx?catid=64&amp;pageid=127&amp;Category_Parent=30</link><guid isPermaLink="false">item026</guid><pubDate>Tue, 9 Sept 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight Expands International Presence; Opens European Office</title><description>WorkLight® Inc., the Web 2.0 for business specialist, today announced the opening of its European office in the United Kingdom. Having spearheaded the efforts to utilize Web 2.0 tools as part of a business’s overall strategy, the company calls upon companies in Europe to embrace consumer Web 2.0 services as an extension of their business portal.</description><link>http://www.worklight.com/currentPage.aspx?catid=64&amp;pageid=129&amp;Category_Parent=30</link><guid isPermaLink="false">item027</guid><pubDate>Mon, 20 Oct 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight and Tata Consultancy Services Join Forces to Deliver Web 2.0 Business Solutions to Global 500 Companies</title><description>WorkLight® Inc., the Web 2.0 for business specialist, and Tata Consultancy Services (TCS) (BSE: TCS.BO, NSE: TCS.NI), a leading global IT services and business solutions firm, today announced a partnership to provide companies, for the first time, the ability to securely engage customers, partners and employees through consumer Web 2.0 tools, such as Facebook, iGoogle, iPhone apps, desktop gadgets, RSS and more. Enabling secure, personalized and enterprise-grade interactions beyond the portal, companies will gain real business edge and significant advantages while reaping increased value from their existing infrastructure.</description><link>http://www.worklight.com/currentPage.aspx?catid=64&amp;pageid=130&amp;Category_Parent=30</link><guid isPermaLink="false">item028</guid><pubDate>Wed, 12 Nov 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight® Launches Secure Web 2.0 Tools for Travel &amp; Hospitality at the PhoCusWright Travel Innovation Summit</title><description>WorkLight®, the Web 2.0 for Business specialist, announced today the release of WorkLight for Travel &amp; Hospitality – a server-based software product that enables consumers, for the first time, to use popular Web 2.0 services to securely buy travel services like airline tickets, hotel rooms, rental cars, and vacation packages, leveraging recommendations from friends and professionals. Making the announcement at the PhoCusWright Conference’s Travel Innovation Summit, the company will be demonstrating its latest offering at the industry’s foremost conference. Online travelers can now buy travel services using Facebook, iGoogle, iPhone, and a host of other consumer Web 2.0 platforms.</description><link>http://www.worklight.com/currentPage.aspx?catid=64&amp;pageid=132&amp;Category_Parent=30</link><guid isPermaLink="false">item029</guid><pubDate>Mon, 17 Nov 2008 09:00:00 GMT</pubDate></item><item><title>WorkLight Helps Retail Banks Gain Edge by Embracing Secure Web 2.0</title><description>WorkLight®, the Web 2.0 for Business Specialist, announced that it will demonstrate how banks can enhance their online and mobile capabilities by enabling secure interactions using consumer Web 2.0 tools such as gadgets and widgets. Exhibiting at the annual BAI Retail Delivery Conference in Orlando (November 18-20), the company, known for enabling Facebook for secure business use, is now urging retail banks and financial services companies to embrace and use popular Web 2.0 tools as a cost-effective, highly-viral business channel.</description><link>http://www.worklight.com/currentPage.aspx?catid=64&amp;pageid=133&amp;Category_Parent=30</link><guid isPermaLink="false">item030</guid><pubDate>Tue, 18 Nov 2008 14:00:00 GMT</pubDate></item><item><title>WorkLight and Netvibes Pair Up To Develop New Secure Widget Technologies for the Enterprise</title><description>WorkLight® Inc., the Secure Web 2.0 for Business Company, and Netvibes, the leading widget and personalized startpage platform, today announced a partnership to provide companies with a secure, enterprise-grade widget solution to do business with customers, partners, and employees.  Companies taking advantage of these new capabilities can provide consumers with a host of customized tools, ranging from secure RSS feeds and targeted promotional widgets to secure, transactional widgets for managing accounts, and more.</description><link>http://www.worklight.com/currentPage.aspx?catid=114&amp;pageid=164</link><guid isPermaLink="false">item031</guid><pubDate>Tue, 16 Dec 2008 16:50:00 GMT</pubDate></item><item><title>Widgets and Social Networks Ready for Business in 2009</title><description>WorkLight®, a Secure Web 2.0 for Business Company, released a report today that details market trends that highlight how companies are using gadgets, widgets and social networks to generate business with customers. The paper, entitled “Web 2.0 for Business – Trends, Statistics and Recommendations for Businesses”, reveals how companies are turning to consumer Web 2.0 tools and services, as part of the social Internet revolution that is forever changing the way consumers receive and share information.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=167</link><guid isPermaLink="false">item032</guid><pubDate>Wed, 7 Jan 2009 16:05:00 GMT</pubDate></item><item><title>Ness Technologies adopts WorkLight to Streamline SAP Business Processes via Secure Social Media</title><description>WorkLight®, a secure Web 2.0 for Business company, today announced that Ness Technologies, Inc. (NASDAQ:NSTC), a global provider of information technology services and solutions, has implemented WorkLight to enable secure access to business-critical enterprise systems using desktop, web-based, and mobile widgets and other consumer Web 2.0 services. WorkLight Server Slashes Time Management Costs; Provides Secure Access to SAP Via Consumer Web 2.0 Tools.</description><link>http://www.worklight.com/currentPage.aspx?catid=114&amp;pageid=175</link><guid isPermaLink="false">item033</guid><pubDate>Wed, 4 Mar 2009 14:25:00 GMT</pubDate></item><item><title>WorkLight Named "Cool Vendor" in Web Technologies for 2009 by Leading Analyst Firm</title><description>WorkLight®, a Web 2.0 for Business Company, today announced that it has been selected as "Cool Vendor" by Gartner Inc., in the report entitled “Cool Vendors in Web Technologies, 2009” by Gene Phifer, Ray Valdes, David W. Cearley, Thomas Otter, and David Mitchell Smith. WorkLight CEO Shahar Kaminitz: “We see organizations across many industries looking for ways to incorporate Web 2.0 tools and services into their marketing, sales, distribution and internal business processes...”</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=179</link><guid isPermaLink="false">item034</guid><pubDate>Tue, 24 Mar 2009 16:11:00 GMT</pubDate></item><item><title>Financial Services Senior Analyst Emmett Higdon and WorkLight’s David Lavenda Discuss Key Drivers for Web 2.0 Banking In 2009</title><description>WorkLight®, a Web 2.0 for Business Company, announced today that social media banking is a top priority for retail financial institutions in 2009, based on the findings of a webinar entitled “Financial Services and Web 2.0: New Tools to Attract, Retail and Service Online Customers.” The WorkLight-sponsored webinar featured Forrester Research’s Senior Analyst Emmett Higdon and WorkLight’s David Lavenda.Higdon highlighted how financial institutions are today using Web 2.0 tools like widgets...”</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=180</link><guid isPermaLink="false">item035</guid><pubDate>Wed, 25 Mar 2009 14:38:00 GMT</pubDate></item><item><title>WorkLight Is Strategic Sponsor of CentraSite™ Community - Enterprises Can Now Use Consumer Social Media Tools To Do Business in SOA-enabled Environments</title><description>WorkLight®, a Web 2.0 for Business Company, announced today that it is a strategic sponsor of the CentraSite Community SOA ecosystem. With WorkLight’s secure Web 2.0 platform, enterprises using CentraSite are now able to extend their SOA-based applications and associated policies to consumer social media and Web 2.0 tools and services. “I believe we will see SOA and Web 2.0 technologies used increasingly in concert, as consumer social media tools continue to be adopted by enterprises worldwide…”</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=182</link><guid isPermaLink="false">item036</guid><pubDate>Wed, 8 Apr 2009 13:25:00 GMT</pubDate></item><item><title>Waterfield Technologies, WorkLight Partner to Offer Secure Web 2.0 Banking Solutions</title><description>Waterfield Technologies, a leading provider of private-label banking for financial institutions, affinity organizations, trade organizations and corporations, and WorkLight, a leading supplier of secure application infrastructure, today announced a partnership to deliver secure widget-based banking solutions through consumer online channels. “Consumer online channels increasingly are being used to engage customers on their terms and to leverage social interactions for business use…”</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=184</link><guid isPermaLink="false">item037</guid><pubDate>Mon, 27 Apr 2009 15:56:00 GMT</pubDate></item><item><title>Web 2.0 Hacking Incidents on the Rise in Q1 2009</title><description>The Secure Enterprise 2.0 Forum, an industry initiative dedicated to the secure use of social media at work, and WorkLight, a Secure Web 2.0 for Business Company, today revealed that hacking attempts on Web 2.0 sites and social media are on the rise. In a special report entitled “Web 2.0 Hacking Incidents – 2009 Q1”, the group analyzed databases of successful hacking attempts in the first quarter of 2009, revealing that Web 2.0 sites are now the premier target for hackers, amounting to 21% of all reported hacking incidents…”</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=186</link><guid isPermaLink="false">item038</guid><pubDate>Tue, 5 May 2009 15:07:00 GMT</pubDate></item><item><title>WorkLight Named AlwaysOn East 100 Winner for 2009; Selected as Technology Innovator for Second Consecutive Year</title><description>WorkLight, a Secure Web 2.0 for Business Company, today announced that it has been selected to the 2009 AlwaysOn East 100 List.  The AlwaysOn East 100 Award is given to private, emerging technology companies creating new business opportunities in high-growth markets. “WorkLight continues to lead the movement to enable business use of popular consumer tools, such as iPhone, Facebook, desktop and web widgets, RSS and blogs,” said David Lavenda, VP Marketing and Product Strategy at WorkLight…</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=188</link><guid isPermaLink="false">item039</guid><pubDate>Wed, 20 May 2009 15:15:00 GMT</pubDate></item><item><title>Report: Online Retailers Exploit Widgets to Turn Social Interactions into Sales</title><description>WorkLight, a Secure Web 2.0 for Business Company, released today an industry report summarizing key market trends, analyst perspectives and industry statistics regarding the use of secure widgets and social media in online retail. The report, entitled “Secure Widgets for Business – Spotlight on Online Retail”, provides a series of recommendations for online retailers looking to extend marketing and sales efforts via secure transactional widgets.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=192</link><guid isPermaLink="false">item040</guid><pubDate>Wed, 27 May 2009 14:29:00 GMT</pubDate></item><item><title>WorkLight Allows Companies to Automatically Syndicate Secure Widgets in Web, Mobile, Desktop and Social Web 2.0 Channels</title><description>WorkLight today announced the release of Version 3.1 of its flagship WorkLight Application Platform. With this new version, a business web application deployed once on the WorkLight platform is then automatically made available on all 17 supported consumer channels – Web 2.0 tools like iGoogle, Facebook, the iPhone, desktop widgets, blogs, RSS and more.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=195</link><guid isPermaLink="false">item041</guid><pubDate>Tue, 14 Jul 2009 17:45:00 GMT</pubDate></item><item><title>WorkLight Survey: Transactional Web 2.0 Widgets Are a Priority for Banks in Next 12 Months</title><description>63 Percent of financial services professionals call for using iGoogle, Facebook and other Web 2.0 services to engage customers - WorkLight today announced the results of a comprehensive survey of financial services professionals, revealing a shift in how the banking industry considers use of widgets, social networks and popular Web 2.0 services, such as iGoogle, Facebook, and the iPhone.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=197</link><guid isPermaLink="false">item042</guid><pubDate>Wed, 9 Sep 2009 19:40:00 GMT</pubDate></item><item><title>WorkLight Launches Cloud-Based Financial Widget Platform</title><description>BOSTON, MA   – November 4, 2009 – WorkLight®, the leader in Secure Web 2.0 for Business, today announced the availability of the WorkLight Application Platform as a hosted solution, tailored for financial institutions of all sizes. Making the announcement at the annual BAI Retail Delivery Conference &amp; Expo, WorkLight is showcasing how banks, credit unions, and other financial institutions can develop and launch transactional widgets across mobile, web, desktop and social Web 2.0 channels.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=204</link><guid isPermaLink="false">item043</guid><pubDate>Wed, 4 Nov 2009 16:00:00 GMT</pubDate></item><item><title>WorkLight Appoints Kurt Daniel as Chief Operating Officer</title><description>WorkLight, the leader in secure Web 2.0 widgets for business, announced today that Kurt Daniel, formerly with Microsoft (NASDAQ:MSFT) and most recently Parallels, has joined the company as Chief Operating Officer. A growth-oriented industry veteran, Mr. Daniel will manage all business operations for WorkLight in North America including sales, business development, marketing and operations.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=208</link><guid isPermaLink="false">item044</guid><pubDate>Wed, 2 Dec 2009 15:25 GMT</pubDate></item><item><title>WorkLight Introduces Version 3.2 with Focus on Widget Developers</title><description>WorkLight, the leader in secure Web 2.0 widgets for business, announced today the release of WorkLight Application Platform 3.2, the widget application solution that automatically syndicates widgets across up to 20 online, desktop and mobile channels. With the new capabilities, companies are now able to create and launch business widgets using standards-based web tools for the iPhone, Facebook, iGoogle and beyond  with a single development effort.</description><link>http://www.worklight.com/currentPage.aspx?catid=114&amp;pageid=209</link><guid isPermaLink="false">item045</guid><pubDate>Tue, 15 Dec 2009 14:15:00 GMT</pubDate></item><item><title>WorkLight Named a Finalist for the Red Herring 100 Global Award</title><description>WorkLight, the leader in enterprise-class widgets, announced today it has been selected as a finalist for Red Herring's Global 100 award, a prestigious list honoring the year’s most promising private technology ventures from around the world.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=212</link><guid isPermaLink="false">item046</guid><pubDate>Mon, 4 Jan 2010 14:15:00 GMT</pubDate></item><item><title>Android Mobile Application Platform for Secure Business Now Available</title><description>Businesses looking to serve customers on the popular Android devices can now develop and run mobile applications using the WorkLight Solution – a development and production platform for enterprise-class applications.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=214</link><guid isPermaLink="false">item047</guid><pubDate>Tue, 16 Feb 2010 14:15:00 GMT</pubDate></item><item><title>WorkLight Announces Free Webinar: 5 Questions You Should Answer Before Launching Widget Banking</title><description>WorkLight will host a free webinar on March 16, 2010, that discusses widget technology and its use by banks, credit unions, credit card companies, brokerage firms and other financial institutions. Company to provide insight and offers tips on lightweight banking apps for smart phones, desktops and Web 2.0 sites.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=217</link><guid isPermaLink="false">item048</guid><pubDate>Thu, 4 Mar 2010 14:15:00 GMT</pubDate></item><item><title>Best Western Hotel Launches Online Booking Widget to Reach Customers via Desktops, Facebook and the Web with WorkLight</title><description>The Best Western Hotel President is the first Web 2.0 hotel in its region to launch an online booking widget for desktops, Facebook and the Web. Powered by WorkLight, the widget allows customers to check rates, book rooms at a discount and receive notifications from the hotel about upcoming promotions.</description><link>http://www.worklight.com/CurrentPage.aspx?catid=114&amp;pageid=219</link><guid isPermaLink="false">item049</guid><pubDate>Wed, 10 Mar 2010 15:00:00 GMT</pubDate></item></channel></rss>